Ford, Taurus – SHO Fight to Finish

Initially starting out as a viral campaign in the summer of 2009, “Taurus vs The Competition” featured a series of four 3min videos with teasers cut by Indigo comparing the new and improved Taurus with the higher classed Lexus, Audi, Infiniti and Acura. In each case study the Taurus SHO came out on top, winning all of the comparisons and moving up a class. To entice online viewers to watch the full videos, Indigo was asked to design title treatments and edit the comparison videos into one :30 teaser spot called “The Fight to the Finish”.

  • Categories: EDITORIAL
  • Client: Ford